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The Institute of Mass
Communication in Science & Technology was established in 1995
with the support of National Council for Science & Technology
Communication (NCSTC), D.S. T., Ministry of ,Science &
Technology, Govt of India, New Delhi with the twin objectives of
popularization of Science & Technology and stimulation of
scientific temper among the masses. This programme was initiated by
Prof. M.S. Sodha, FNA, former Vice-Chancellor, Lucknow University
with active involvement of Prof. V.D. Gupta, Former Vice-Chancellor,
Gorakhpur and Allahabad University. The Institute got strengthened
under the leadership of Prof. Bhoomittra Dev, Former
Vice-Chancellor, Rohilkhand and Gorakhpur University. To attain
these objectives a Master's programme (M.Sc. Tech) consisting of
three semesters was initiated with the intake capacity of 15
students from science post-graduate and graduates from the medical
and engineering fields. The aim of this academic programme was to
prepare Science & Technology Communicators, who could design,
maintain and manage systems that ensured smooth flow of useful
information from scientists & technologists to the Industry and
Society.
To make this skill and job oriented academic
programme more attractive, meaningful and market need oriented few
modifications were made such as:
i. The name of this
programme changed to "M.Sc. in Mass Communication in Science &
Technology" instead of M.Sc. (Tech.).
ii To attract young
dynamic and fresh talent the eligibility was brought to the level of
graduation from Science, Medical and Engineering disciplines.
iii. The duration of 18 months was also changed to 2 years
consisting of 4 semesters, each of 6 months duration.
iv. On the
advice of University Grants Commission, New Delhi, the syllabus was
extensively revised with the incorporation of employment and skill
oriented topics such as, Computer education, Information technology,
Advertising, Public Relations, Newspaper Management & Printing,
Audio Visuals, Press laws, History, Philosophy and Popularization of
Science & Technology.
Field work and Project were
designed so as to educate the students with the practical knowledge
and experience of Media, Computer and Science related activities.
Preparation of experimental Newspaper/Tabloid bulletin, pamphlets
etc. were also a part or academic exercise. The students have been
regularly providing services of media-related jobs and managing
various National and International Conferences, Symposia &
Workshops etc. being organized by National Research laboratories,
Govt. departments and NGOs e.g. 89th sessions of Indian Science
Congress and various seminars hosted by different departments of
Science faculty and other local CSIR Institutes were covered by our
students by making reports, press-releases, pamphlets etc. They have
worked on several projects based on various topics from Science
& Technology field and also useful topics for the Society. Such
work is under progress of population. This year Institute is also
willing to extend the academic programme by enrolling students for
PhD. in the subject. Active interactions being regularly organized
between Scientists, Research labs and our students. The placement of
our students has been satisfactory. Our students are getting
employment in Media Houses, Corporate sectors and other
organizations in India and Abroad. Our students have also been
qualifying in U.G.C. NET examinations.
This academic
programme has now become a highly professional and job oriented with
the persistent and active efforts of Director of the Institute,
Prof. A.K. Sharma, faculty and staff.
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